Why We Started a Robotics Company: The Real Story Behind Autonomous Motion
- Shannon McD
- Feb 17
- 4 min read
Most companies begin with a business plan.
Ours began with an argument about an acreage.
The Acreage Debate That Started It All
In 2024, my partner announced he wanted to move to an acreage just outside Calgary.
My reaction was immediate and unfiltered: “hell no.”
For years, I had battled large property maintenance while juggling a demanding corporate career, two people who travelled constantly, kids in endless activities, and the inevitable snowstorm that always arrived the moment my partner left town. The idea of more land felt like a recipe for burnout, not a lifestyle upgrade.
Then he said the word that changed everything: robotics.
With nearly 30 years in automation and industrial robotics, he believed robots could solve the workload problem. I wasn’t convinced.
Do they work?
Are they safe?
Can they keep up with Canadian weather?
I had doubts — lots of them.

Discovering Yarbo: The First Step Into Autonomy
We started researching and found Yarbo — a modular, tank‑like outdoor robot with attachments for mowing, blowing, towing, snowblowing, and trimming. It looked promising, but I was still skeptical.
We bought one anyway, thinking it might become a small retirement side hustle years down the road.
We named him Gus.
For five months, we used Gus almost every day. The early days were rough — failed mapping attempts, confusing reviews, and a learning curve that made it clear:
Robotics expertise matters.
Once we figured it out, everything changed.
Gus became an obsession.
Learning How Outdoor Robotics Actually Works
I started watching Gus mow the lawn like it was a live science experiment. I studied his patterns, looked for inefficiencies, and quickly realized that robotic mowing is nothing like traditional mowing.
I learned:
You cut every day, not once a week
You cut in sections, not the whole yard at once
The dry south side needed less cutting; the shaded north side needed more
Micro‑cuts naturally fertilize the lawn and reduce weeds
The noise disappears — replaced by a soft hum instead of a roaring engine
My partner and I even got competitive, constantly tweaking settings to optimize performance.
It became a household sport.
And the biggest revelation?
Most “failed attempts” online weren’t the robot’s fault — they were the result of people not understanding robotics or its limitations.
Confidence Grows — and So Does the Fleet
Soon, we were deploying Gus and heading to golf or Pilates, returning to a perfectly cut lawn. Some mornings we’d wake up to fresh stripes because he had run all night and self‑charged.
My fascination grew, so we bought a second robot — a Navimow we named Gertie.
She was easy to use, but not a workhorse. She needed multiple passes and felt more like a consumer plug‑and‑play robot. For the price, she didn’t match Yarbo’s performance.
We kept exploring more robots and quickly learned the truth:
The consumer robotics market is like robotic vacuums — some are excellent, others… not so much.
Yarbo stood out as the clear leader: multipurpose, durable, and built for real‑world conditions.
And winter sealed it.
There is no greater feeling than sitting inside at –22°C watching a robot clear your driveway.

From Consumer Curiosity to Commercial Robotics
Commercial Outdoor Robotics (FJD)
Our curiosity naturally expanded into commercial robotics, and that’s when we discovered FJ Dynamics (FJD).
These aren’t backyard robots.
They’re 275–400 lb commercial machines designed for:
Golf courses
Sports fields
Solar farms
Turf farms
Municipal pathways
Commercial properties
They can:
Cut grass
Collect grass
Sweep dew
Collect range balls
Mark lines with precision
This was a different world — professional, large‑scale, and full of opportunity.

Line‑Marking Robots: A Category of Their Own
We also discovered specialized line‑marking robots used by:
Stadiums
Municipalities
School districts
Sports complexes
These robots deliver perfect, GPS‑accurate lines in a fraction of the time — a completely separate vertical from mowing or turf care.

Robotic Dogs: The Next Frontier
Then came the quadrupeds — robotic dogs.
These machines are transforming:
Security
Industrial inspection
Construction site monitoring
Emergency response
Utility and pipeline assessment
Hazardous environment work
And critically, they can be equipped with gas‑monitoring sensors, allowing them to:
Detect gas leaks
Monitor air quality
Enter confined or dangerous spaces
Keep human workers out of harm’s way
This capability alone is reshaping safety practices across multiple industries.
Indoor Service Robots: Completing the Ecosystem
Our journey also led us indoors, where autonomous service robots are reshaping:
Hotels
Restaurants
Hospitals
Retail
Office towers
They deliver, clean, guide, patrol, and support staff in ways that improve efficiency and guest experience.
The Moment the Vision Became Clear
NVIDIA CEO Jensen Huang said it best:
“One day, everything that moves will be autonomous.”
After living with these technologies, testing them, breaking them, fixing them, and pushing them to their limits, we realized he’s right.
Autonomy isn’t a trend.
It’s inevitable.
Why We Built Autonomous Motion
In late 2025, I stepped away from corporate life.
What began as a future retirement side hustle had become something much bigger.
We had:
Lived the consumer robotics experience
Tested the commercial machines
Explored robotic dogs and indoor service robots
Seen the gaps in the Canadian market
Understood the technical challenges
Built the expertise to deploy these systems properly
And we realized something important: Canada needs a robotics specialist — not a reseller.
A company that understands:
Our climate
Our industries
Our operational realities
Our labour shortages
Our expectations for reliability
So we built one.
Autonomous Motion exists because we’ve lived the problems, tested the solutions, and believe deeply in the future of autonomy.
This isn’t a hobby.
It’s not a trend.
It’s the next era of how Canadians will manage property, infrastructure, and operations.
And we’re just getting started.



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